Adidas Creates Recyclable Sneakers Made From Reclaimed Ocean Plastic


Sportswear giant, Adidas, has created a fully-recyclable sneaker made from reclaimed ocean plastic.

Dubbed as the Futurecraft.LOOP, the sneaker, which is currently being trialed by beta testers, is targeted to be released in 2021.

The sneaker, a 100 percent recyclable performance running shoe, can be returned to Adidas, where it will be broken down, and then reused to create new sneaker.

In a statement, Adidas states it will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic waste on beaches, remote islands and in coastal communities.

Ending the concept of 'waste'

"Taking plastic waste out of the system is the first step, but we can't stop there," said Eric Liedtke, Executive Board Member at Adidas.

"What happens to your shoes after you've worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon or oceans filled with plastic waste.

"The next step is to end the concept of 'waste' entirely. Our dream is that you can keep wearing the same shoes over and over again."

'Made to be remade'

Once the sneakers are returned to Adidas, they will be 'washed, ground to pellets and melted into material for components for a new pair of shoes'.

Liedtke added: "FUTURECRAFT.LOOP is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don't have to throw away."

https://www.plantbasednews.org/post/adidas-sneakers-reclaimed-ocean-plastic