“Our Andrex Washlets have adhered to international flushable standards for many years and we are very proud of the investment we have made to now also secure Water UK’s ‘Fine to Flush’ certification,” Kimberly-Clark UK’s vice president and managing director Ori Ben Shai said.
“This certification and partnership with Water UK sends a clear message to consumers that they can confidently use Andrex Washlets for superior cleaning whilst also being responsible towards the environment.”
Andrex estimates that around six million UK households purchased wipes in the last 12 months, with 50% choosing its Andrex Washlets range. The new products are biodegradable and contain 0% plastic and 100% natural fibres.
More than 14.8 billion baby wipes are used in the UK every year, many of which end up in waterways, oceans and wastewater systems. In fact, wet wipes made up more than 90% of the material causing sewer blockages investigated by Water UK in 2017.
Water UK’s chief executive Christine McGourty added: “This is a great step forward in the fight against fatbergs. In the water industry, we’re passionate about protecting the environment, and our ‘Fine to Flush’ standard is part of that, making it easier for consumers to buy something that’s environmentally friendly.
“We want other companies to follow the example of Andrex and make sure their products pass the ‘Fine to Flush’ test too. Everyone wants a future without fatbergs, and this will help make that a reality.”