Asda removes 700 tonnes of plastic annually for steak range – the equivalent of six Blue Whales · Over 23 million plastic trays each year will be removed · Asda to make all own-brand packaging 100% recyclable by 2025
In-line with its ongoing commitment to ‘Use less and recycle more’, Asda is today announcing the move of its entire steak range into 100% recyclable cardboard trays.
This will result in the removal of over 23 million black plastic trays each year across its entire Extra Special, Butchers Selection and Farm Stores lines, which will save the planet around 700 tonnes of plastic annually, the equivalent weight of six Blue Whales.
Steak lovers will now be able to pick up their favourite, great quality cuts at the same great price but without having to prioritise plastic reduction over their grocery decision-making, giving them even more choice when it comes to living sustainably.
In September, Asda moved its Extra Special Aberdeen Angus steak range into the forward-thinking packaging and after a positive response from customers, the retailer is rolling this out across all its own-brand steak lines.
Paul Geary, Asda’s Senior Buyer for Red Meat and Fish comments;
“We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to make all of our own-brand packaging 100% recyclable by 2025.