Coca Cola - 3m metric tonnes plastic packaging annually, does their action plan really stack up?




This is what they have committed to and is this enough, what do you think?


Take action to eliminate problematic or unnecessary plastic packaging by 2025:

Through our World Without Waste plan launched in January 2018, building on prior goals formalized as part of last year's Ocean's Pledge, we have set a target of 100% recyclable packaging by 2025. We are currently at over 87%, as our predominant packages are already 100% recyclable.


Take action to move from single-use towards reuse models where relevant by 2025:

We are utilizing our Coca-Cola Freestyle® technology to re-imagine the role of packaging in how we deliver products to consumers, piloting refillable cup and bottle models. Traditional refillables (glass and PET) play a critical role in many markets today, for example in Latin America where in some markets refillables are over half of our sales.


100% of plastic packaging to be reusable, recyclable, or compostable by 2025:

We have set goals in this area through our World Without Waste program. PET (polyethylene terephthalate) is the predominant plastic we use in primary consumer packaging, which is virtually 100% recyclable today.


2025 post-consumer recycled content target across all plastic packaging used:

Through our World Without Waste program, we have set a goal to have 50% recycled material in all our packaging by 2030. Our western European business has pledged to meet this target by 2025. • We have made several major innovation announcements in the last year regarding chemical, or enhanced, recycling of plastics. We are now working with Demeto/gr3n, Loop and ioniqa. Our business units continue to advance existing technologies as well.