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Game changer for London as property website lists local air quality levels of NO2 accurate to 20sqm

Hesseltje S. van Goor, head of partnerships & COO at SearchSmartly, said: ‘We’re proud to provide an unparalleled degree of transparency to those looking for a home. It’s all part of our mission to help people search smarter.

‘But it’s also the right thing to do – everyone has a right to know what they’re breathing. We call on other property websites to integrate air quality ratings into their listings urgently as a matter of public health.’

The move is part of a new partnership with, a citizen-funded initiative by the Central Office of Public Interest (COPI) to tackle air pollution. provides air pollution levels by address using a system similar to the EPC energy ratings for homes and gives a free report that reveals the annual average levels of air pollution at an address and the damage long term exposure can do to human health.

Humphrey Milles, founder of The Central Office of Public Interest, added: ‘We launched to enable every Londoner to understand the quality of the air they’re breathing.

‘This partnership is a game-changer as it will help Londoners understand the issue even further, so they can make informed decisions for their own health and the health of their children. We hope this inspires others in the property industry to follow suit.’


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