Henkel is taking the next step in its collaboration with social enterprise Plastic Bank: The consumer business units Laundry & Home Care and Beauty Care will launch product packaging made of 100 percent recycled plastic. Up to 50 percent will be Social Plastic – plastic collected before it enters oceans or waterways. This underlines Henkel’s commitment to a circular value chain for plastic while at the same time providing opportunities for people in poverty.
Solution for plastic waste and poverty
Henkel has been partnering with Plastic Bank since 2017. The joint goal: reduce plastic waste in the oceans while improving the lives of people in poverty – especially in countries that lack waste management infrastructure. With the help of Henkel, Plastic Bank opened three additional plastic collection branches in Haiti, one of the poorest countries in the world. The local population can return collected plastic waste and exchange it for money, goods, or services. This material, called Social Plastic, is then integrated back into the plastic value chain.
Social Plastic successfully integrated in Henkel packaging
After successful pilot projects, Henkel is now moving further and integrating Social Plastic in various product packaging: