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How a 10-year-old from Wales scored a big win in the war on plastic waste

Skye Neville’s campaign against throwaway toys spurs Waitrose into action

Some campaigns take years, even decades to achieve change. Not for Skye Neville, a 10-year-old from a Welsh seaside town who in November became outraged at the cheap plastic toys that came attached to her favourite magazines. Four months on, her campaign against throwaway toys has won plaudits from politicians, environmental activists and children’s champions – and has now prompted action from Waitrose, which has vowed to stop selling children’s magazines containing “disposable” toys, crediting Skye with the inspiration. Speaking from her home in Fairbourne, Skye told the Guardian on Tuesday she was “very pleased” at Waitrose’s actions. “But I think it’s a shame publishers have to be told what they are doing is wrong. It would be good if they took it seriously without having to be told by 10-year-olds like me.”



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