John Lewis is banning 5p plastic carrier bags and scrapping its bubble wrap for eco-friendly packaging.
The chain is trying out a ban at its Oxford store as part of a 'reduce, reuse and return' trial that it could roll out across the country.
It released details of the sustainability push today just months after sister shop Waitrose chose to trial a greener business model in the city.
The supermarket - which is part of the John Lewis Partnership - trialled packaging-free food and drink in June.
Now the department store will test eight ways in which customers can leave less of a footprint on the planet, the Guardian reports.
Forecasters think they could save five tonnes of plastic annually be scrapping 5p bags and encouraging shoppers to buy reusables and bring their own.