As a signatory to the New Plastics Economy Global Commitment, Johnson & Johnson Consumer is committing to use more recycled materials in packaging, reduce reliance on the single-use model, and ensure that 100% of plastic packaging be reusable, recyclable or compostable via design, partnerships, and investments by the year 2025.
"With this decision to accelerate our sustainability goals, Johnson & Johnson Consumer is acknowledging the ever-increasing urgency of the issue of plastic waste—and our own responsibility to work towards innovative solutions," said Paulette Frank, Worldwide Vice President, Environmental Health, Safety & Sustainability at Johnson & Johnson.
The New Plastics Economy Global Commitment reflects a growing consensus that plastic waste has become one of the most pressing environmental threats of our time. According to a report issued by the World Economic Forum, more than 40 years after the launch of the first universal recycling symbol, only 14% of plastic packaging is actually collected for recycling. This collective commitment moves us closer to making a significant impact on the estimated 19 billion pounds of plastic that ends up in the ocean annually—a number that is expected to double by 2025.
"We are embracing the issue of packaging reform as both a challenge to do better and an opportunity to do good," said Alison Lewis, Global Chief Marketing Officer, Johnson & Johnson Consumer. "We believe this initiative can be a powerful catalyst for driving meaningful changes in our behavior as a company—as well as the behavior of consumers themselves."