This builds on Kellogg’s current sustainable packaging commitment, as part of their Sustainability 2020 goals, to continue sourcing 100% recycled or certified sustainably sourced timber‐based packaging.
In the first step towards meeting its 2025 ambition, Kellogg said that its European packaging teams will collaboratively work to develop a recyclable material for its cereal pouches before the end of 2019. The company claims that this move will eliminate around 480 tonnes of non-recyclable material from its European supply chain each year.
"Nurturing our planet is a foundational value of Kellogg," Kellogg’s chairman and chief executive Steve Cahillane said. "It's imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world."
The move from Kellogg comes after the company began its journey to align its sustainability strategy with the UN’s Sustainable Development Goals (SDGs) last year.
The firm has specifically committed to targeting the Global Goals where it believes it can have the greatest impact – namely SDG 12, responsible production and consumption, and SDG 2, zero hunger – and claims the new packaging strategy will bolster this alignment.
"We cannot accomplish this ambitious goal alone, and we will collaborate with new and existing external partners, our customers and other innovators to identify packaging solutions that protect and enhance our foods while delivering on the quality and great taste that consumers expect from us," Kellogg’s senior director of global packaging Lou Massari added.