From The North Face’s range of T-shirts and tote bags made from littered PET bottles, to Adidas’ ocean plastic trainers, companies across the fashion sector are piggybacking off the back of the Blue Planet 2 effect to take advantage of closed-loop plastic materials.
Continuing this trend, US-based luxury brand Ralph Lauren has teamed up with recycling firm First Mile to launch a range of its most iconic product – Polo shirts – made from 100% recycled bottles. Each of the shirts is made in Taiwan using 12 post-consumer plastic bottles sourced from within the nation, with Ralph Lauren claiming that the dyeing process for the resulting fabric is “waterless”.
Ralph Lauren’s chief innovation officer David Lauren said the Polo shirts – which are called the “Earth Polo” and retail for £95 each, the same as their cotton predecessors - will play a key role in the company’s commitment to removing 170 million plastic bottles from the environment by 2025.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said.
“Plastic waste is a major issue threatening the environment – we want to be part of the solution and utilise an innovative approach to create something valuable.”