Customers visiting Sainsbury’s Lincoln and Kidlington superstores can bring their own containers for loose fruit and veg or purchase a reusable bag made from 100% recyclable materials for Sainsbury’s has today launched a trial at its Lincoln and Kidlington superstores which removes plastic produce bags for loose fruit and veg. This is the first step towards reaching the company’s commitment to removing the bags from stores entirely by September, cutting a further 1,284 tonnes of plastic this year.
Customers will have the option of bringing their own containers into store or purchasing a reusable drawstring bag made from 100% recycled materials for 30p.
Judith Batchelar, Director of Sainsbury’s Brand comments: “We’re pleased to be making a further commitment to our customers as we work with them to offer new ways to reduce unnecessary plastic. This is just one of the efforts we are making as a business and we look forward to hearing how our customers respond and adapt throughout the trial.”
The trial will run into August and follows a range of initiatives the company has launched as part of its efforts to reduce, reuse, replace and recycle more plastic.
Sainsbury’s most recently launched water refill stations at over 300 stores across the UK as well as a series of Reserve Vending Recycling trials, which allow customers to return plastic bottles of any size up to 3 litres and drinks cans bought from Sainsbury’s in exchange for 5p coupons towards their shop.
Sainsbury’s is also working alongside government and other businesses to support research and innovation in packaging and find long term, sustainable alternatives to plastic.