Tesco and WWF launch ground-breaking measure to map environmental impact of food production






Measure will track key environmental impacts of a sample of regularly purchased products, and is first step to halving the environmental impact of food Tesco and WWF Partnership calls on food industry to provide consumers and stakeholders with consistent sustainability data to understand the true environmental impact of food

The environmental impact of some of the UK’s most popular foods will be measured and, for the first time, tracked following the launch today of the Tesco and WWF Sustainable Basket Metric.

The Metric will track the environmental impact of a sample of some of the most regularly purchased foods against key sustainability criteria, including climate change, deforestation and food and packaging waste. Tesco and WWF will run a first full assessment against the metric in early 2020 and publish the results. They will also then be able to confirm a date by which they believe the target of halving the impact of the average UK shopping basket can be reached, with 2030 a potential ambition.

The two organisations, which launched a ground-breaking partnership last year, are working together on a number of sustainability projects which will contribute to their aim, including soil health and water usage programmes in UK agriculture, and working towards the production of zero-deforestation commodities such as soy in Tesco’s supply chains.

The products included in the basket have been selected due to their popularity with customers and the different impacts each pr