Unilever has launched the Cif ecorefill, the new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life.
This comes when UK demand for less plastic and more refillable and reusable solutions are on the rise, with 62% of people saying reuse is even more important to them than recycling. More than eight in ten (83%) people wish they had access to more refillable products and furthermore only one in six (16%) are currently buying refills. The largest barriers are lack of awareness on refill products or simply not being able to find them on supermarket shelves. With that in mind, Cif has worked to create a solution, becoming the first household cleaning brand to do so with this twist and click refill design.
Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles.
The ecorefills are 100% recyclable once the plastic sleeves are removed and, by the end of 2020, the ambition is for all Cif ecorefills and spray bottles to be made from 100% recycled plastic. Diluting the product at home means 97% less water is being transported, fewer trucks on the road and less greenhouse gas emissions.