Waitrose relaunches Essential range with sustainable packaging, saves 2,000 tonnes in 2023 target



All products within the range have also been reviewed in order to meet with the retailer’s strategy of making all own-brand packaging widely recyclable, reusable or home compostable by 2023. The supermarket has committed to reduce Essential Waitrose packaging by 15% with a total saving of nearly 2000 tonnes. 

Key packaging highlights from the range include:  

Essential Olives have moved from glass jars to steel cans, saving 92 tonnes of glass packaging a year

- The removal of zip seals from all Essential dried fruit bags has saved 2 tonnes of plastic a year

- The Essential chilled breads packaging has changed material to save just short of 1.5 tonnes annually

- Removing the plastic dust guard from the opening of Essential tissue boxes has saved just over 2 ¾ tonnes of plastic a year

- For the whole of the Essential frozen fruit range, all bags have moved to improved and fully recyclable packaging, saving nearly 1 tonne every year

Packaging Manager for Waitrose, Karen Graley says: “We are committed to reducing the amount of packaging we use, for all our products. For Essential Waitrose, we set ourselves the target of reducing packaging, including single use plastic by 15% , which we are on track to do by September 2020. We are really proud of this as it helps us move even closer to eliminate unnecessary plastic and make all own-brand packaging widely recycled, reusable or or home-compostable by 2023.”

The range will also make it easier than ever before to eat a healthy diet with the majority of the range including products that support a healthy, balanced diet. At least a third of the products will be signposted with the help of our ‘Good Health’ logo, which guarantees a clear nutritional benefit providing vitamins, minerals and healthier fats that are important as part of a balanced diet.  Brand Manager for Waitrose, Beth Elliot says: “Our Essential Waitrose range has been created by experts to exhibit the standout quality and value that Essential Waitrose products have to offer. Our aim is to offer the highest welfare, quality and value products which we know our customers expect. Supporting our farmers and suppliers remains a key priority and with the new design we hope our customers will be even more drawn to the range and the new products within it.”